WE ARE CONTENT
HHH Media is your strategic partner for creating, managing, and optimizing the content that defines your brand and helps it to stand out — both on and offline.With a background overseeing websites and content marketing strategies for large, medium and small organizations, we help your business to identify and prioritize its most important content needs, and then work with you to manage the practical side of overseeing change and implementing new ideas.
Extending your content capabilities
We specialize in working with teams who have a clear need for more high-quality content, but lack the capacity to prioritize it.
By offering you a flexible and trusted partner to help manage content creation, strategy and implementation, we provide your organization with the people power it needs to achieve more of its marketing potential.Keep reading to learn more about what we do - and let us know what we can do for you.
What We Do
We make the ideas happen
Everyone knows content is important. It's the engine of SEO and brand awareness, and it helps your organization to nurture relationships and build trust.But there's also a big gap. Companies with large content teams can afford to pump as much material out there as they need (and keep it up to date!). Most other organizations struggle to make content a priority amidst, you know, everything else. Many know they should do something but have a hard time coming up with a plan and knowing where to start.
Fighting content inequality since 2023
HHH Media is here to help. With over a decade of experience helping small, medium, and large organizations to develop content strategies and see them through, we help your business to understand its most pressing content requirements and prioritize the improvements that will make the biggest difference.Best of all, we won't leave you hanging with a fancy report and a 'have a nice day' (unless you ask us to). We can also help your company with the ongoing management of its content footprint, and provide the coordination you need to implement new content strategies and bring ideas to life.
Show and tell
Don't let us just tell you what we can do. In addition to helping your organization to manage and grow its content footprint, we also maintain a busy creative portfolio of our own encompassing digital publishing, art, music and community events.Under our publishing label Hudson Havel House, as well as a number of other connected projects and initiatives, HHH Media aims to be a diverse hub where multiple forms of creativity can flourish.
Let's get real
Learn more below about the work we do, and tell us how we can help you to achieve your goals.
Content Management
It's easier than ever to create content (hey there, ChatGPT). The harder parts are the more typical management challenges associated with it: understanding which types of content are important within the context of your business goals, coming up with a plan, coordinating stakeholders and getting things done amidst other priorities and distractions.There are also the more mundane tasks. Product pages that need to be tweaked, keywords that need to be researched, websites and profile pages that need to be kept fresh, blogs and page copy that need editing to make sure that everything stays on brand. Data that needs to be analyzed to inform decisions on what to do next.Most organizations that need help with content aren't lacking in creative ideas. What's missing is usually the capacity to follow through on the little things and translate strategic goals into concrete, performance-driven outomes.
Let us be your Head of Content
Do any of the above challenges sound familiar to you? We can help!In organizations with larger content teams and more mature content strategies, the Head of Content is the person who brings it all together: the orchestra conductor making sure all of the content instruments are in sync with one another, playing one collective piece of music with a clear intention and end goal behind it.Unfortunately, most businesses with online marketing aspirations aren't anywhere near this point. Many struggle with finding the capacity to create content to begin with, or are not in a position to hire a full-time leader to help them do it strategically.That's where HHH Media comes in.Depending on the scale of your business we can work either with your existing marketing team, or by bringing in our own content creation capacity, in order to help you develop a clear and coherent content strategy and then follow through on it. Through our flexible working model we can offer you support both with short-term projects as well as longer-term engagements.Whether we are with you for just a few months or on a more consistent and ongoing basis, we can act either as your full content team or your part-time Head of Content, helping you to achieve the benefits of a professional content strategy without the challenges of hiring additional full-time staff.
Content management services
Leveraging both technical as well as non-technical marketing skills, our services are built on a broad spectrum of experience in content management, creation, and curation.Whether you are a small, medium, or large organization, we can help your marketing or project team with:
Content planning, strategy, and execution
Blog and thought leadership content planning, creation, and management
Leadership of your website (running your CMS and project managing your dev team as needed)
Product and company page content creation and improvement
Content mapping for UX/UI design and website population
FAQ content planning and development
General branding and storytelling
Content auditing and streamlining across channels
How can we help?
We are always happy to work together with you to find the right mix of support for your particular need. Get in touch and let us know how we can support your content marketing journey.For more content-related services, you can also check out our other offerings:
Our Own Work
Hudson Havel House
Under our publishing label Hudson Havel House, HHH Media produces a wide variety of literary, historical, and artistic content developed by an extensive network of creators. We make an effort to work with up-and-coming writers and designers and take pride in helping creative people everywhere to reach a wider audience with their work.Visit the links below to stay up-to-date with our latest projects and releases:
Arts and music
In addition to our publishing efforts, since 2017 the founders of HHH Media have been actively organizing music and cultural events in our home city of Berlin, Germany - as well as in different locations around the world.Learn more below about the different projects we're currently involved in:
Publishing services
We publish e-books, print books, and newsletters, and come from a wide range of experience managing the creation of everything from feel-good email campaigns to white papers, market research reports, and pitch decks.If you are looking for support publishing high-quality branded content for your business or organization, contact us to learn more about our suite of publishing-related services.
Submissions
Are you an aspiring creator? Do you have a manuscript, story, artistic dream, or other big idea you're hoping to send out into the world?Reach out to us at submissions@hhh.media and tell us what's on your mind. We'd love to see how we can help.
Other services
For more content-related services, you can also check out our other offerings:
Content Optimization
Content can serve lots of different purposes. But when it comes to marketing, it really has only one main mission: helping your business or organization to get noticed. Whether this is around basic brand awareness, growth marketing, or a different purpose, the ultimate aim of any content is to generate attention and funnel it toward your broader strategic aims.Business strategy is content strategy. Our content optimization service is about taking this guiding principle and using it to improve the way that your content functions across different channels and formats.
Content optimization service
It doesn't matter how good your website looks if not enough people are finding it. And it doesn't matter how good your product is if your marketing content isn't shaped to the target audiences you're trying to reach.After an introductory meeting to learn more about your business goals, our team will audit your entire content footprint and identify potential areas for improvement.Based on what we find, we will work with you to manage whatever strategic and practical interventions which you would like to prioritize. These might include:
Keyword research to identify strategic SEO keywords (followed by implementation across your existing website content)
Creation of new, keyword-inspired product and company content (as determined by the audit)
Content localization for new market expansion
Strategic planning and implementation for keyword-driven blog and thought leadership content
Industry/audience "localization" to improve messaging and storytelling to key target audiences
The full scope of what we agree to do will be driven by your business needs. The goal is to bring your content in alignment with your customer acquisition and/or retention strategies, while working to close gaps and see around any blind spots.
Content optimization vs content management
What's the difference between content optimization and content management?The short answer is that one is aimed at identifying and implementing quick and easy wins to improve your content performance (optimization), while the other is focused on your longer-term strategic execution (management).It might well be the case that some of the recommended content improvements turned up by our audit fall more under the umbrella of content management. Equally, if you ask us to be your strategic content partner, a lot of what we might work on (especially at first) could look more like optimization.At the core, all of our client work is guided by the goal of improving content to better serve the strategic aims of your organization. How exactly this looks will depend on you and what you'd like to get out of our partnership together.
Let's get it
We'd love to sit down with you and dream big about how we can improve your organization's content footprint together. Send us a message and tell us more about what you're looking for.For more content-related services, you can also check out our other offerings:
Leadership
Matthew Buccelli | Head of Content
HHH Media projects are led by Matthew Buccelli, an experienced content strategist, manager and creator. Matthew's diverse professional background includes 5 years of business development consulting, 2 years of event content management, 3 years of website and performance marketing, a history bike tour business, and numerous other passion projects. Content has been the common thread. Matthew's focus continues to revolve around how useful, well-crafted content helps organizations to reach a broader audience and achieve their strategic goals. Combining a strong technical marketing foundation, writing and editing skills, and stakeholder management experience with a strategic perspective and ability to see the bigger picture, Matthew has helped a wide array of businesses to improve their content strategies and execution.A dual German-English speaker who has made his home in Germany since 2015, Matthew is proud to call himself an American Berliner.
What clients say
"Matthew was a brilliant asset to our business. In addition to the quantity and quality of his content work, his enthusiasm for our business and its goals helped to motivate everyone involved."
"Matthew has the unique ability to champion multiple projects at a time, keeping teams and plans well-organized and on schedule. His skilled communication not only provides guidance and clarity, but also has the power of lifting spirits in challenging situations."
"We worked collaboratively to identify the factors we all thought were crucial. Matthew then pulled together a strong piece of work that funnelled through our criteria and came out with a well thought out recommendation for moving into the German market online."
"We were delighted with the outputs Matthew drew from the project, providing a level of insight and recommendation for a whole new market that remained elusive to us until then."
What can we do for you?
Let's talk about the role that content can play in helping you to achieve your business goals. Learn more about our services and reach out to see how we can support you.
Get in touch
Let's achieve big things together
Send us an email and tell us more about your content needs. We'd love to sit down with you and see what we can do to help.
Submissions
If you're a creator and you've got a project for us to consider, send us a message with details to the email below.